This IPwarmup.com Email Policy (“Email Policy”) applies to any service of IPwarmup.com which allows customer/user to send or receive emails. This Email Policy provides the restrictions and requirements you must abide by to use the IPwarmup.com Email Services. This Email Policy applies to you and your organization, end users, and customers, and any references to “you” in this Email Policy includes your organization, end users, and customers. These restrictions and requirements ensure that all emails sent via the IPwarmup.com Email Services are safe, wanted, and legal. This Email Policy applies in addition to, and forms part of, IPwarmup.com's Terms & Conditions / Terms of Use, which you are encouraged to read.
Except for transactional emails (i.e., non-marketing emails that contain information about an action or transaction a recipient has taken or agreed to and, if applicable, updates or notifications to that recipient about that action or transaction), you must obtain affirmative consent prior to sending any emails to a recipient via the IPwarmup.com Email Services. Any affirmative consent must be freely given by each recipient to each sender (e.g., blanket consents or consents provided on behalf of a third party are not acceptable), informed, and unambiguous. This means a recipient must be (a) presented with the choice to provide or withhold consent; (b) informed of the sender’s identity (see Sender Identification paragraph below), how its email address will be used, and the subject matter of the emails it will receive; and (c) made aware of how to withdraw, at any time, any previously provided affirmative consent. You must obtain affirmative consent from a recipient again if you send that recipient an email after an extended period of non-engagement.
Any affirmative consent that you obtain from a recipient is strictly for the subject matter for which that recipient provided that affirmative consent. Please also note that any affirmative consent that you obtain is not transferable to your affiliates or any other party.
You are required to retain proof of all affirmative consents obtained from recipients at least until the recipient withdraws its affirmative consent. Upon written request from IPwarmup.com or the operator, you must promptly provide proof of a recipient’s affirmative consent and the date and the method through which that recipient’s email address was obtained.
Each email that you send via the IPwarmup.com Services must (a) clearly identify and accurately represent the sender (i.e., the party that obtained the affirmative consent from a recipient or the party that is initiating the transmission of the email) and (b) include a clear non-deceptive subject line, which accurately describes the content and purpose of the email (e.g., if the email is an advertisement or a promotion, the subject line should clearly reflect this).
Except for transactional emails (as defined above), the body of each email that you send via the IPwarmup.com Services must include, at a minimum: (a) an active and accurate physical mailing address where a recipient can send an unsubscribe request via physical mail; (b) clear, conspicuous, and functioning unsubscribe hyperlink; and (c) a hyperlink to your privacy policy applicable to the emails you send.
A recipient must have the ability to revoke its affirmative consent at any time. You must honor all affirmative consent withdrawal requests within (7) days of the date they are sent, or the timeframe required under applicable law or regulation, whichever is shorter. You may not send emails to a recipient that has withdrawn its affirmative consent, unless that recipient provides its subsequent affirmative consent. This paragraph does not apply to transactional emails (as defined above).
The following content is prohibited from being sent via the IPwarmup.com Email Services:
- Pornography or sexually explicit content
- Escort services, mail-order bride/spouse finders, international marriage brokers
- Statements about products claiming to prevent, treat, or cure health issues without government approval
- Advertising for prescription medication that cannot legally be sold over-the-counter
- Content that is fraudulent or intended to mislead or harm (e.g., phishing, malware)
- Any content or transaction that violates applicable laws, regulations, or industry best practices (e.g. CAN-SPAM, GDPR, CCPA)
- Illegal goods or services (e.g., weapons, illicit drugs)
- Gambling services or products
- Pharmaceutical products (prescription drugs, unapproved “supplements”)
- Financial services, including credit repair, debt relief, and short-term/payday loans
- Multi-level marketing or pyramid schemes; “get-rich-quick” offers
- List brokers or rental services
- Selling social-media likes or followers
- Hate speech, extremist or terrorist propaganda
- Threats of violence, incitement to riot, or instructions for violent wrongdoing
- Content exploiting or endangering minors (e.g., grooming, sexualization)
- Defamatory or libelous statements
- Copyright or trademark infringement (unauthorized distribution of protected works)
- Instructions facilitating wrongdoing (e.g., hacking guides, lock-picking tutorials)
- Email header forging, domain spoofing, or use of open relays
You are prohibited from using the IPwarmup.com Email Services in the following ways:
- Sending unsolicited or unwanted emails in bulk;
- Sending emails to email addresses that you obtained from the Internet or social media or to generic email aliases (e.g., webmaster@domain.com or info@domain.com) without obtaining prior affirmative consent;
- Using third-party email addresses and domain names without proper consent or authorization from the third party;
- Using or embedding tracking technologies (e.g., tracking pixels or cookies) in emails sent to a recipient prior to obtaining consent from that recipient to the extent and in the manner required by applicable law or regulation;
- Using purchased or rented email lists or email lists of recipients that have not affirmatively consented to receive emails from you;
- Using techniques or practices to evade mechanisms, filters (e.g., spam filters), and detection capabilities (e.g., anti-abuse or spam detection mechanisms) designed to identify unsolicited or unwanted emails, including, but not limited to, snowshoeing (i.e., sending spam emails across multiple domains or IP addresses to dilute reputation metrics and evade filters) and waterfalling (i.e., list owner “waterfalls” the same illicitly obtained address list through a series of (usually) unknowing, innocent email service providers. Each time they clean out bounces, complainants and maybe non-respondents, with the end goal being to send the final result through a good email service provider with solid deliverability);
- Disguising, falsifying, or manipulating the subject matter, header, or transmission path information of any email;
- Conducting security testing, including simulated phishing and other activities that may resemble social engineering or similar attacks;
- Failing to honor unsubscribe or opt-out requests within the timeframe required by law (e.g., 10 business days under CAN-SPAM);
- Omitting or disabling a clear, functioning unsubscribe mechanism in every message;
- Using URL shorteners or redirectors to obscure the final landing page in a way that misleads recipients or filters;
- Sending malicious attachments, executables, or links to malware;
- Initiating autoresponder loops or auto-reply traps that bounce back indefinitely;
- Sending large attachments without prior recipient consent or in violation of attachment-size limits;
- Sending email through open relays, compromised servers, or without proper authentication (SPF, DKIM, DMARC);
- Rapidly ramping sending volume (i.e., “blast bursts”) without IP/domain warm-up or throttling.
Sending certain emails may result in email deliverability issues or negatively affect the performance of the IPwarmup.com Services or IPwarmup.com’s business reputation, any one of which may constitute a violation of this Email Policy, as determined by IPwarmup.com, on a case-by-case basis. These include, but are not limited to, sending emails that result in:
- Complaints from third parties (e.g., complaints from inbox providers, real-time blocklists (RBLs), or law-enforcement agencies) or an unreasonable number of complaints from recipients (spam reports)
- Excessive block listings or listings that exceed a reasonable period of time to resolve
- High bounce rates (indicative of stale or poorly maintained recipient lists)
- Spam-trap hits (sending to addresses that have never opted in)
- Sudden, large volume spikes without a proper IP/domain warm-up
- Poor authentication (missing or failing SPF, DKIM, or DMARC checks)
- Emails routed through open or misconfigured relays or shared IPs with poor reputations
- Content patterns or subject lines triggering spam-filter heuristics (e.g., excessive “free,” “win,” or all-caps text)
- Excessive use of tracking/redirect URLs or multiple URL cloaking techniques
- Very large attachments or embedded multimedia exceeding typical mailbox limits
- Sending to role-based or generic aliases (e.g., admin@, info@) in high volume
- Lack of segmentation or engagement-based sending (e.g., emailing long-inactive subscribers)
- Poorly coded HTML (malformed tags, missing text-only alternative)
- No valid unsubscribe link or failure to honor opt-out requests
- Auto-responder or loop conditions causing bounce storms
- Repeatedly sending identical or near-identical content that triggers duplicate-content filters
If you are sending any age-restricted products or content that is permitted under local law, you must verify that each recipient is of legal age in their jurisdiction. Upon IPwarmup.com’s written request, you must provide documentation of your age-gating process, including, but not limited to:
- Using a reputable age-verification service or collecting date of birth at opt-in
- Employing challenge-response checks (e.g., credit-card pre-authorization or ID validation)
- Restricting list inclusion to subscribers who explicitly certify they meet the minimum age
- Maintaining records of age-verification results for audit (e.g., timestamps, method used)
- Promptly honoring any under-age notifications or opt-outs
- Adapting your gate to reflect the recipient’s local legal age requirements
You are prohibited from creating an excessive number of IPwarmup.com accounts for the purposes of circumventing IPwarmup.com' internal controls. In general, accounts are limited to one paid smtp or email service per customer.
You will use reasonable efforts to (a) prevent unauthorized access to your IPwarmup.com services and (b) detect and immediately remove your end users and customers who violate this Email Policy in connection with their use of the IPwarmup.com Email Services.
IPwarmup.com or the operator reserves the right, in its sole discretion, to change the Terms, Conditions, and Policies under which http://ipwarmup.com is offered. The most current version of the Terms will supersede all previous versions. IPwarmup.com encourages you to periodically review the Terms to stay informed of our updates.
By continuing to use the Site, Account, and its services after any changes to the Terms have been posted, you agree to be bound by the updated Terms, Conditions, and Policies. It is your responsibility to regularly check for any modifications to ensure that you are aware of and understand the current Terms, Conditions, and Policies under which you are permitted to use the Site.
We welcome your questions or comments regarding the Terms, Conditions & Policies:
Email: info@warmup.com
Written: June 18, 2018 | Updated: January 04, 2022
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