Do you have to worry if your emails land to Promotions section of Google Inbox (Gmail / G Suite)?
The answer is NO you do not have to worry. Because Promotions is integral part of Inbox, just like other sections Primary & Social.
But if that is a concern for your email delivery requirement then you can check our Email Warmup Service. That might help you get desired placement in Inbox section of Google, but even if you are getting delivered in Promotions section then you are absolutely fine because most legitimate senders gets delivered in that section.
But if you are still thinking why in Promotions? Then there are few points Google’s algorithm consider:
- Content of Email (Body & Subject)
- Sending History
- User’s Marking (many recipients dropping your or similar emails in Promotions)
If you still have some questions, you can talk to our Email Deliverability Consultants.